Move your SMME to the next level with targeted branding
Clear and compelling CONTENT is what turns visitors into customers
Excellent content that can help customers FIND your company
You need to cut through the confusion to make your message clearer, cleaner and more concise. Any written material you distribute is a reflection of your company, its products and services. Sloppy copy could lose you the sale.
And why should you spend your time on non-core pursuits like writing and marketing when you can employ someone to do it for you in a fraction of the time?
Let Write Here get it right for you first time, within budget.
The words you choose, and the way you use them, are as important to your brand as the right logo, colour scheme or design. They send clues to your customers about the kind of organisation you are.
Content strategy is fundamentally about getting the right content to the right user at the right time, matching consumer need to brand strategy.
Copy writing services include:
- Researched articles
- One-on one interviews
- Telephonic interviews
Write Here provides quality written material for the following:
- Brochure copy
- Case studies
- Feature articles
- Newsletters – gathering information and writing (digital and printed)
- Press releases
- Search engine optimised articles
- White papers.
Your website is your online shop window – it’s where all of your social media, email and blog activity points back to. Clear and compelling website content is what turns visitors into customers.
People read quickly online, so you need your copy to be easy to read. Using the right words helps to persuade your visitors to convert to becoming your customers. Google favours high quality copy that naturally contains the keywords your audience are searching for.
Strategic planning and the development of a customer insight and campaign is critical. Write Here focuses on identifying the real opportunities where content can help brands play a meaningful role in their customers’ lives. Using social media platforms, Write Here creates conversations between brand and customer through timely, relevant and entertaining brand content.
Write Here can assist SMMEs in devising communications and marketing strategies that maximise brand exposure through a mix of traditional and digital media.
With a solid 35 years in corporate public relations and publishing, Write Here’s owner Allyson Koekhoven has sharpened her pencil on a number of projects. Involved in all aspects of corporate PR for a number of years, Allyson also ran a successful communications agency and lectured PR students at a well-known business college, before returning to the world of magazine publishing.
Having been on both ‘sides of the fence’, Allyson is able to provide businesses with written copy that makes products more marketable and also makes editors ask for more. Publishers will benefit from the feature idea resources and editing capabilities Allyson has cultivated in her dealings with a multitude of corporate enterprises.
Allyson Koekhoven has written a number of feature articles on our range of equipment for various business to business media. The feedback received from these publications is that Allyson has the knack of writing in the style required from each editor. From my personal perspective as the marketing coordinator for Kemach JCB, Allyson lifted a huge weight off my shoulders. She is able to take a project from the conceptual stage, through research, interviewing, writing and gaining approvals from clients, to the final stages of submitting it to media she has targeted.
In addition, Allyson’s advice on timing of story release and ensuring the correct angle to a story is achieved, are advantageous to us and are a result of her many years of experience in the field of industrial writing and editing. Allyson’s ability to fully understand the media we submit articles to is a huge bonus for us and gains us the much needed exposure we seek.
I would strongly recommend Allyson’s services as a writer or communications strategist.Elise Isaacs
Frequently Asked Questions
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Allyson can be contacted on: +27 (0)82 561 0876 – alternatively complete and submit your message below: