Move your SMME to the next level with targeted branding
Clear and compelling CONTENT is what turns visitors into customers
Excellent content that can help customers FIND your company
You need to cut through the confusion to make your message clearer, cleaner and more concise. Any written material you distribute is a reflection of your company, its products and services. Sloppy copy could lose you the sale.
And why should you spend your time on non-core pursuits like writing and marketing when you can employ someone to do it for you in a fraction of the time?
Let Write Here get it right for you first time, within budget.
The words you choose, and the way you use them, are as important to your brand as the right logo, colour scheme or design. They send clues to your customers about the kind of organisation you are.
Content strategy is fundamentally about getting the right content to the right user at the right time, matching consumer need to brand strategy.
Copy writing services include:
- Researched articles
- One-on one interviews
- Telephonic interviews
Write Here provides quality written material for the following:
- Brochure copy
- Case studies
- Feature articles
- Newsletters – gathering information and writing (digital and printed)
- Press releases
- Search engine optimised articles
- White papers.
Attention to detail is a critical aspect in any content and can mean that you retain the reader’s interest, which leads to the action you desire. Poorly written content, with spelling and grammatical errors could result in a potential client moving on to one of your competitors. For authors it can be the final polish of your manuscript that will launch or enhance your career in the exciting world of publishing.
Write Here provides an editing and proofreading service for business documentation, technical white papers as well as for fiction and non-fiction manuscripts.
A regular email newsletter is a non-intrusive way to keep your brand in your recipient’s minds. It’s also highly effective and represents exceptional value for money. According to Experian, the average business email delivers over 40 times return on investment. However, because of the sheer volume of emails your potential customers receive daily, your email needs to stand out to make an impact.
Your website is your online shop window – it’s where all of your social media, email and blog activity points back to. Clear and compelling website content is what turns visitors into customers.
People read quickly online, so you need your copy to be easy to read. Using the right words helps to persuade your visitors to convert to becoming your customers. Google favours high quality copy that naturally contains the keywords your audience are searching for.
Strategic planning and the development of a customer insight and campaign is critical. Write Here focuses on identifying the real opportunities where content can help brands play a meaningful role in their customers’ lives. Using social media platforms, Write Here creates conversations between brand and customer through timely, relevant and entertaining brand content.
Write Here can assist SMMEs in devising communications and marketing strategies that maximise brand exposure through a mix of traditional and digital media.
With almost four decades in corporate public relations and publishing, Write Here’s owner Allyson Koekhoven has sharpened her pencil on a number of projects. Involved in all aspects of corporate PR for a number of years, Allyson also ran a successful communications agency and lectured PR students at a well-known business college, before returning to the world of magazine publishing.
Having been on both ‘sides of the fence’, Allyson is able to provide businesses with written copy that makes products more marketable and also makes editors ask for more. Publishers will benefit from the feature idea resources and editing capabilities Allyson has cultivated in her dealings with a multitude of corporate enterprises.
Allyson Koekhoven has written a number of feature articles on our range of equipment for various business to business media. The feedback received from these publications is that Allyson has the knack of writing in the style required from each editor. From my personal perspective as the marketing coordinator for Kemach JCB, Allyson lifted a huge weight off my shoulders. She is able to take a project from the conceptual stage, through research, interviewing, writing and gaining approvals from clients, to the final stages of submitting it to media she has targeted.
In addition, Allyson’s advice on timing of story release and ensuring the correct angle to a story is achieved, are advantageous to us and are a result of her many years of experience in the field of industrial writing and editing. Allyson’s ability to fully understand the media we submit articles to is a huge bonus for us and gains us the much needed exposure we seek.
I would strongly recommend Allyson’s services as a writer or communications strategist.
Allyson worked closely with our technical and sales teams to produce case studies and corporate articles that were perfectly suited to the various horizontal and vertical media she had targeted. She has the ability to understand technology and write articles in a way that makes it easy for a layperson to understand, without being patronising. I would have no hesitation in recommending Allyson as a freelance writer.
I highly recommend Allyson as a freelance writer.
Allyson is highly self-motivated and proactive. The quality of her work has always exceeded my expectations and been produced in a timely fashion.
I have worked with Allyson for some time on different projects and she has always delivered on time, on brief, leaving me little to do in the way of editing or proofreading. She works well with clients and we often receive positive feedback on her interactions. Even with short deadlines and difficult tasks she always proves her tenacity to get results and turn in quality work. I would recommend her without hesitation.
Allyson has been working with us on client profiles and case studies and has added huge value to this sector of the magazine. She is a pleasure to work with and I can highly recommend her.
I have had the privilege of working with Allyson Koekhoven for quite a few years now. Allyson is the PR ‘guru’ on some of the trade exhibitions within my portfolio. Allyson is a dedicated, hard working person and she is always willing to go the extra mile. She has never disappointed and I can recommend her highly.
I have worked with Allyson on several projects, including a complete edit of my website, and have found her to be professional and enthusiastic in our dealings. She has the ability to understand my requirements quickly and her advice and contributions have added significant value to outcomes. I recommend Allyson highly and am confident that she will continue to provide me with valuable outcomes with my plans in the future.
I am about to release a boxed set of 13 devotional books, and Allyson Koekhoven offered to critique several of the short books for me. She returned each to me within a 24-hour turnaround. Amazing. I was especially impressed with her sharp eyes and ability to spot phrases that had been missed by other readers. I don’t hesitate to recommend her services for editing non-fiction, and I hope to enlist her help again in the future.
Frequently Asked Questions
How long will my project take?
Who is responsible for gathering information for written copy?
Who is responsible for signing off the copy?
How much notice does Write Here need before a deadline?
Do you work on a retainer or ad hoc basis?
What is the next step once I have decided to employ Write Here?
Allyson can be contacted on: +27 (0)82 561 0876 – alternatively complete and submit your message below: